Injecting new life into the Mazda Brand
Role: Executive Design Director, Designer, Wrestler
Mazda set a goal to elevate their brand and products to compete in the premium car market. Only problem, they couldn't define "Premium". So we defined it for them and developed the "PRO" Principles: Premium. Real. Ownable. Turning a vision into application.
The site has been specifically built to meet the changing needs of Mazda customers. Mazda’s strategy for Mazda USA was to better engage with customers throughout the car-buying and car-owning process, offering an enhanced user experience for premium customers and current owners.