Driving Matters Most
Injecting new life into the Mazda Brand
Role: Executive Design Director, Designer
Mazda set a goal to elevate their brand and products to compete in the premium car market. Only problem, they couldn't agree on what "Premium" meant. So we set out to define it for them. We developed the "PRO" Principles: Premium. Real. Ownable. Everything we did lattered up to these three terms.
The site has been specifically built to meet the changing needs of Mazda customers. Mazda’s strategy for Mazda USA was to better engage with customers throughout the car-buying and car-owning process, offering an enhanced user experience for premium customers and current owners.